Tales Ebner

Product Designer | Scalable Platform Systems

Hi, I’m Tales

I design platform systems and scalable product experiences that drive measurable adoption.

At Hewlett Packard Enterprise, I led the design of a reporting framework that increased unique users by 5× and report generation by 4× within one year, establishing reusable patterns adopted across the platform.

I’ve worked across enterprise platforms and high-growth environments, including Hewlett Packard Enterprise, Itaú, Bloomreach, Kiwi.com, and Woolf.

My work focuses on designing systems that scale across products and teams, balancing user needs, business goals, and technical constraints.

Recent work includes:

  • Leading the design of a multi-tenant reporting framework at HPE, driving 5× growth in adoption and 4× growth in report generation.
  • Designing GDPR-compliant experiences at Kiwi.com that improved conversion.
  • Contributing to the redesign of Itaú’s mobile app, increasing its user base from 3.7M to 6.8M.

Learn more about how I think, design, and make product decisions.