Hi, I’m Tales, nice to meet you
Product designer with 25+ years launching SaaS platforms, optimizing conversion flows, and redesigning enterprise systems across B2C, B2B, and B2B2C contexts.
Product designer with 25+ years launching SaaS platforms, optimizing conversion flows, and redesigning enterprise systems across B2C, B2B, and B2B2C contexts.
I’ve worked with global enterprises like HPE, Itaú, and Bloomreach, as well as high-growth startups like CharterUP and Woolf. Recent impact includes leading HPE’s Reporting Framework to 5× user growth, transforming GDPR compliance into an 87.5% increase in new accounts at Kiwi.com, and contributing to Itaú’s mobile app redesign that won the iF Design Award 2018.
When I’m not designing, you’ll find me building LEGO Space Classic set or making art.
Want to know more about how I think and work? Learn more about my approach to design and life. — external link